Koperasi Konsumen, Suatu Obsesi

Authors

  • Shofwan Azhar Solihin Universitas Koperasi Indonesia

DOI:

https://doi.org/10.32670/jc.v1i1.2

Keywords:

consumer operations, modern retail, digitalization, competitive advantage, MSMEs, cooperative membership, fair economy

Abstract

Consumer cooperatives have great potential to be developed in Indonesia, considering that the retail sector is a business that never experiences setbacks. However, until now, cooperatives operating in the financial services sector  dominate more than consumer cooperatives. By referring to the consumer cooperative model that has been successful in various countries such as NTUC Fair Price in Singapore, Edeka in Germany, and Coop Mart in Vietnam, this article discusses strategies for developing consumer cooperatives in Indonesia in the face of the dominance of the modern retail business. Consumer cooperatives can be a solution in creating a fairer trading system, providing direct economic benefits to their members, and increasing bargaining power in dealing with suppliers. This research also highlights the challenges faced by consumer cooperatives, including a lack of public understanding, limited access to capital, and unsupportive regulations. By implementing digitalization strategies, collaboration with MSMEs, as well as innovation in membership management and marketing, consumer cooperatives in Indonesia have a great opportunity to develop and contribute to the national economy.

References

Berman, B., Evans, J.R., & Chattejee, P. (2018). Retail Management, A Strategic Approach Thirteenth Edition, Pearson.

Berman, B., & Evans, J.R. (1992). Retail Management, A Strategic Approach Fifth Edition, Macmillan Publishing Company.

Kotler, P., & Keller, K.L. (1992). Marketing Management Fifteenth Edition, Pearson.

https://wikipedia.org. History of the Cooperative Movement

https://jccu.coop

https://www.macrotrend.net Walmart Revenue

https://www.statista.com

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https://indonesiabaik.id

https://dataindonesia.id

Published

2025-01-05

How to Cite

Solihin, S. A. (2025). Koperasi Konsumen, Suatu Obsesi. J-Coop : Journal of Co-Operative, 1(1), 15–24. https://doi.org/10.32670/jc.v1i1.2